If you have a business, give a boost to your brand awareness activities by blogging about your unique services and products. There are several social media channels today with ample options to increase the online visibility of your business. Marketing channels such as social media, email marketing, video blogging, etc. give you twice the amount of potential customers than any traditional marketing campaign does, at almost half the amount of expense.
Here are a few reasons why blogs are important for online promotion:
Blogging drives Traffic to your Website: A good ranking of your website on Google would depend upon the traffic and the kind of content used. Whether you’re offering a product or a service, the blogs you post should have certain commonly used keywords that people search for on search engines. You can get higher traffic and visitors to your website through your blogs, and this would be through organic search.
Convert Traffic into Productive Leads: Blogs help you get traffic and you can convert this traffic into leads by allowing comments on the blogs, or asking for contact details of your visitors. You can also offer newsletter subscription or alerts options for new blog posts. The more people visit your blogs and website, the higher you’re going to rank on Google.
Have a Better Market than Your Competitors: Blogs are important for online promotions as they help you stand out in the crowd. Your business positions itself as a leader among business in a similar industry. Blogs help you establish authority, as you keep updating your website or blog page on regular intervals. Customers would begin to rely on your blog posts for the accuracy of information and also refer to your FAQ content when needed.
A Better Return on Investment in the Long Run: A single blog post can take months to get recognized online; however, if it has proper keywords insertion according to SEO requirements, it would have more visibility in a short time. A popular blog post is shared and searched for online. It showcases your brand and continues to get, customers.
Establish a Customer-Friendly Relationship: You can develop a friendly and more connected relationship with your customers through blogging. You can answer their questions, offer advice and casually approach them to read and review your posts. Interaction can mean a great deal for your business.
These are the reasons why blogs are important for online promotion. Offer helpful information to your customers while trying to drive them to your website. You can use SEO, social media and marketing tactics to achieve your goal to increase brand awareness and establish the online presence of your business.