Most companies are well aware of the fact that an online presence is necessary if they want to expand in any way or even to simply stay afloat. If you don’t have a basic website up, then you’re already way behind the times. If you go to some of the websites for larger and more successful companies, you’ll notice that they have blogs on their website.
A blog is a platform that allows you to create and post content for your customers. 39% of marketing budget is spent on content marketing by the most effective B2B marketers. To understand how blogging works, we have to consider the original purpose of the Internet – information sharing. Traditionally, users visit a website because it interests them.
As simple as it might sound, far too many marketers forget this simple fact and waste energy and money trying to drive traffic to a website that lacks the necessary content to engage visitors. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
Few benefits that tell why blogs are crucial for websites:
Increase Website Traffic
- SEO keywords – If you want to attract more traffic towards your website, you should research keywords that your target customers would use to find similar products and services that your company offers. The more blog posts you have, the more chances you have to increase you web page ranking.
- Social sharing– By using social media sharing buttons on each piece of content, you make it easy for readers to share your blog to their social channels. This exposes your blog content to large groups of people who can re-share the content, ultimately bringing in new readers to your website. This helps to increase website traffic.
Engagement with readers
One of the benefits of blogging is that you can provide readers with an area to comment on the content. This can help your blog to motivate discussions among the readers about the topic or even your brand, and this also gives you chance to address any criticism directly. In order to create trust and to build a relationship with your readers, engaging with them plays a very important role.
Improves conversion rates
An active blog shows that your business is alive, well maintained and loved. This is why if business owners cannot update their blog regularly, it may be better not to have one at all. A blog with high-quality content helps to build brand loyalty, further increasing the conversion rates for your website.
The more you blog, the more leads you generate. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. More content means more form submissions, more email opt-ins, and more sales. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
You can generate leads from your readers by creating solid content regularly. You can do this by adding a call-to-action button at the end of your blog asking readers to sign up for your email list in return for maybe a free download of a case study, eBook or white paper. Generating leads in this way is not possible without having an active blog.
Blogging on your website is one of the best ways to differentiate yourself from your competitors. When you share your own unique thoughts and ideas, you naturally grow your search traffic, customer trust and sales. To see the benefits in a real and measurable way on your promotional efforts, you will have to start providing useful content for you visitors.