Online shopping goes through the fads and trends just like any other sector and while some of them will come go quickly and the other will stand the test of time and become part of the cannon of e-commerce. The key for online shopping trends in 2018 are all technology based. We all know that more than half of the modern consumers prefer online shopping than in-store. Here are the top four latest shopping online trends in 2018 which we think will stick around long.
Optimize Mobile For Buying:
Nowadays, optimizing a mobile doesn’t mean that having a site that is responsive. Instead of merely adjusting the size and layout of your page, you need to optimize the final steps in a shopper’s journey which in turn must make buying not just browsing easy. If you have mobile-optimized, then automatically checkout goes beyond a mobile-friendly site.
The Rise of Social Shopping:
Earlier, social media sites are only traffic drivers for e-commerce stores, but now they are becoming a bonafide platform for making purchases. For example, consider Facebook which is at the forefront of social media e-commerce. You can upload your catalog to Facebook Shop and use your dynamic product ads to re-target site visitors based on what they viewed.
Providing Multiple Mobile Payment Methods:
Most of the m-commerce and social shopping are on the rise to provide convenient, secure and one-click payment options. Eliminating the problems to purchasing is one of the best things you can do for e-commerce sales growth. When it comes to mobile and social shopping it offers a simple and easy payment methods such as PayPal, Amazon Pay, and other simple-to-use methods which are accessible to shoppers using mobile and simple technology.
Adding Trends to Traditional SEO:
Another technology trend which is likely to shake up online shopping in 2018, focuses on how consumers conduct their searches online. You need to optimize your site to spoken keywords (voice assistants) which will become a major challenge to e-commerce business as most AI’s will only offer a single result for the query. You also need to be aware that consumers may be searching for a specific product by taking a quick snap of an object. So you have to speed up searches by breaking down the language problems and increasing the international reach of companies.
Even though the fads continue to come and go at a faster clip, you will have a better of identifying if you know which underlying principles will last long.