Offline and online marketing are the two main methods of advertisement, and both are equally important for brand promotion. Both of these methods have their pros and cons, and a marketing professional may give priority to any one of them to improve a marketing campaign. During the research and strategy building works that are done to promote a product or service, the primary factors to consider are the types of offline and online marketing, their advantages and their disadvantages. We can discuss both of these methods in detail.
When you do not use the internet to promote, brand or sell something, it is offline marketing. Your promotion campaign is successful if the audience for a specific marketing activity is attracted by the advertisements. You do not need the internet to sell your product or service or to get feedback from your customers.
Types of Offline Marketing
- Billboard ads, posters, and print ads
- Discounts, promos, giveaways, and offers
- Telemarketing, radio and direct mail marketing
- Trade fair and live demonstrations
- Guerrilla Advertising and Newspaper Ads
Advantages of Offline Marketing
- You get customer feedback instantly.
- You reach your target audience faster and have more chances of having productive leads.
- The customer loyalty level is greater, as your customers are more satisfied.
- Better chances of interaction and building a strong customer relationship.
Disadvantages of Offline Marketing
- Offline marketing is far more expensive than online marketing.
- You need to visit places to put up boards, take permission to paste posters and also hire labor to distribute fliers.
When you use the interest to promote or brand your product, you’re marketing online. Social media, video channels, educational website, online ads, etc fall in the category of channels you use for online marketing.
Types of Online Marketing
- Pop-ups and pop-unders
- Email marketing
- Viral video blogging, content writing, and promotional online posts
- Hyperlinks, surveys, file sharing, and free downloading offers
- Online banners, Google ads, affiliate marketing
Advantages of Online Marketing
- Online marketing is cheaper than offline marketing
- It offers excellent brand recognition opportunities
- Option to offer 24×7 presence
- Customizable layouts and instant correction of errors.
Disadvantages of Online Marketing
- Fewer chances of getting instant feedback.
- Less conversion rate if the campaign is not run for a good amount of time.
- Users may not respond if they are not interested in online ads.
- Higher chances of getting spammed and ignored.
If you prefer, you can use both online and offline marketing to achieve your advertising goals. More than half of the world’s population uses social media, and you can effectively combine marketing activities and reach your audience through both methods.