Social Media posts are used to engage your audience. So to engage your audience, you have to come with fresh social media marketing ideas on daily basis. Your audience always expects a fresh and informative content from you. In this era, if you don’t have engaging social media posts, you might fall out of the competition.
Here are a few ideas that can help you to make sure your social media posts are engaging more for your business promotion:
- Create a Daily, Weekly or Monthly Series
You can start a series where you can get an opportunity to interact with your fans and followers regularly. By scheduling such sessions regularly, followers can get engaged with your brand and also it will let their voices be heard. This can be a good opportunity to understand your followers.
- Run a Contest or Giveaway
People cannot resist the power of “FREE”. 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Accounts that run contests on a regular basis grow 70% faster than those who don’t. The prize for your contest should be such that it is related to your brand. Contests and giveaways are a great way to increase your follower count and also their engagement.
- Host an AMA
Ask me anything (AMA) series is a chance to educate and engage with your followers. These are basically Question & Answer sessions where you can share your knowledge and experience. By this you can raise knowledge for your brand without being forceful about it. You understand more about what concerns and interests your audience.
- Bite-Sized Video Clips
Video marketing has become a must-do for current brands. Unfortunately, many see the investment in video as waste. But video content gets exponentially more shares than text; brands must give some serious thought to creative social media ideas that have video as a feature.
- Team up with another brand
Co-marketing is always a win-win situation. Two brands team up on a campaign, a content giveaway such as webinar, eBook or even a special promotion. Each company gets coverage of the other company’s audience. Social media is an ideal platform for co-marketing because it is easy to sync up your efforts.
- Ask Followers to Tag-a-Friend
An easy way to get more engaging is the mere act of asking. Tag-a-friend posts encourage responses from your followers and bring new potential followers in. Doing this is a good way to get response to the post that otherwise might not have received much engagement. But you should not ask for tags in each and every post.
- Run a social exclusive deal
Social media ideas can help you score a financial ROI from your social presence. The benefit of running ads on social media is that they’re easy to track. Facebook’s ad platform provides information of who’s seeing your ads, who’s clicking and how much your clicks are worth. Offering exclusive coupon codes on Twitter or Instagram can help you understand if followers want to spend.
- Jump on trending topics
Platforms like Facebook and Twitter make it easy to see what’s popular by showing a list of the trending topics in the side bar. If you have something helpful to add, you can take advantage of these to gain new audience for your content.
Now that you have seen different ways to make social media posts more engaging to promote your business, it’s time to use it and boost up your business.