No matters what type of website you have, a domain name is how your website will be known online. It is the unique address of your site on the internet. Users who know your domain name, which is referred as a URL, can simply type your domain name in their browser’s and they will land up on your website..
To be successful online, owning a domain name is very important for your business. You will own sites associated with your brand before it has strong public recognition. You need to be a little more creative in coming up with a domain name, if your brand is well eastablished.
Why domain name is important?
- It’s your first impression – A good domain name is always your first impression, your URL is the first thing your visitors will see. Also, it makes a positive and lasting impression.
- It defines your brand – A right domain name is brand opportunity, which can increase your brand recognition.
- It affects SEO – While exact match domains are no longer a necessity, keywords in your domain name can still help your SEO ranking.
How to choose a right domain name –
- Chose a unique name :
The first thing you do if you are marketing your business is, you see if your name is available or not. You can search for your proposed website names by using a search engine like Google. You take first step to failure when, you give your site a name that is similar to other website. Also, never use the names which are misspelled versions of existing sites or plural.
- Brainstorm :
Think about such words or phrases that describe the key topic of your website and pick at least five out of them. Write them down, then mix and match the words to create possible domain names. Choose the one which sounds good and will be memorable. When launching a product, you need to start making a list of ten names, and choose the best from your list.
- Make it easy to type :
If it is very difficult to spell your domain name, then it is not going to work. Keep the domain name easy to remember and easy to enter in the address bar or search field. If you have domain name which is difficult to spell or write, your future visitors may incorrectly type your name and can be directed to different site. Simple domain names are very important.
- Check “.com” first :
Up to 75% of all websites still uses the .com domains. It is still the preferred domain and easiest to remember.
- Make it brandable :
When you hear a name you know what is the website is about. Some words speak for themselves; your domain name will be your brand.
- Shorter is always better :
If you can’t have a single word domain name, then consider adding one or maximum two words. Combination of two words makes a great work and it also easy to remember.
- Avoid trademark problems :
Once you have decided your choices for your domain names, make sure that you are not violating anyone’s trademarks. It is always recommended to check the domain name before registering it, as trademarks violations make cause a huge loss to your business and reputation.
Choosing a domain name is a critical job, take time to consider it carefully. At the end, it is all about you and your brand, so make sure you are choosing the right domain name for your business which signifies your business in a best way.