Social media is an extremely powerful business tool this day & involved in major turnarounds in terms of increased web traffic, customer engagement, sales conversion and brand building. If used in an effective way, social media can impact hugely on businesses by letting your followers know about your services. It keeps customers engaged for longer periods which allow businesses to focus target customers.
Specifically, we are going to talk about 2 social media platforms, Instagram & Snapchat. Instagram have over 550 million followers and 60 million pictures shared daily through Instagram & 100 million followers for Snapchat. You cannot afford anymore to avoid these 2 platforms for your business as they are growing rapidly and they have started self-serve advertising platform which makes them, even more stronger contender in the social race. No.1 reason to use them is their visual content reach to audiences.
Instagram allows you to narrate stories with a simple photograph, which is a reason business owner should opt for Instagram for marketing strategy. It allows you to know your audiences and their preferences like what do they like, what are they sharing, what are they talking about etc. Users are looking for photos that speak to them. The best brand pages are the ones that routinely post emotion-filled, beautiful photos of their products and services.
In Instagram, about 90% users fall between 18-40 ages, and therefore, relevancy is a key factor for any company looking to make its impact.
With the use of Instagram, you can reward loyalty to users with exclusive content; you can attract them by discounting product for brand advocates. It’s a great way to leverage the intimacy of marketing through Instagram to build a lasting relationship with your customers. Story search for hashtag and locations make things more discoverable and face filters help you edit images on the go. Tagging other accounts, e.g. @instagram in Stories is ideal for collaborators and influencer marketing.
All photos and videos you add will play in the sequence they were added and you can add as many as you like. Instagram Stories adverts are available to all businesses globally from 2017. You can use these to target new audiences and add Call-to-Action (CTA) to your collages which can be useful for promotions.
Snapchat is a well recognised and reputable social media marketing tool for businesses, and its interactive capabilities and follower engagement possibilities makes it more valuable for businesses. Snapchat’s daily video views have grown 400% over the course of the year (from 2 billion to 10 billion). Snapchat’s video views have tripled every 6 months.” These are so attractive stats that everyone wants to get benefited through it.
Snapchat is a platform made for user engagement. Give your followers opportunities to interact with your business by requesting videos of their own or comments or whatever works for your business. This type of interaction benefits your small business because your audience is responding to specific requests in real time and you can respond in real time too.