Website suffixes such as .com, .net, .org, .gov and many others are called as Top Level Domain(TLDs). Most of the time we see few of these, but there are thousands of other TLDs. And we are discussing for many other TLDs.
If most of your business traffic comes from sources other than direct type-in traffic. Then you should consider a domain other than .com, .org, .net, because your website’s search users and those who discovered it on social media are not even interested or will not notice if it’s .com, .net, .org.
In past year, Internet Corporation for Assigned Names and Numbers (ICANN) allowed corporations to apply for new generic top-level domains, many companies applied for domains matching their company names, such as .mcdonalds and .apple. And most of us have a question, why they all are buying a Domain that has other suffixes than .com, .net, .org.
Because for following reasons.
1) New Brand TLDs offer a unique and significant opportunity to drive brand affinity, build trust, enhance security, and engage customers.” And that’s largely why we are starting to witness leading brands deploying initial use cases.
2) TLD technology uses the power customer engagement, motivate peer influence, and harness customer intelligence data.
3) TLD serves as an effective way to secure a brand’s place in this increasingly complex digital ecosystem, where consumers demand authentic and trusted web properties to transact with businesses
4) The big benefit is that the need to fight for your coveted .com is no more as you can now get much more specific to your industry for your TLD.
5) You would be able to lock down the Generic Top Level Domain (gTLD) associated with your business type, for example, if your business is named “Jadhav Winery” it would probably be in your best interest to acquire Jadhav.winery and simply redirect it to your current site.
6) These new gTLDs are “closed”, you must verify that you are a legitimate entity, that helps in maintaining a professionalism.
Generic TLDs can be good for local business as well, for example, if you have hotel name “suka” in India, but somewhere else in China slightly popular with a very similar name using the.com. Because of their popularity, their domain name would likely show up before yours in search results.