“Effective email” Everyone knows what an email is but very few can actually construct an effective email. The key is simple than what you think of. Write it in your own voice, your words that would reflect on who you are, why you do what you do, what you can give to them, and why they should trust you. You can start with a casual tone at the beginning of an email without throwing your plans out the window.
Make sure you are organised and focused and able to write a unique email (not a paragraph sort thing) which would stand out from others. Email should have quality content rather than quantity, it shouldn’t be too long, just make sure to include all crucial information in there.
The best way is to save client’s valuable time if you can. It’s better than claiming you can help them because it proves that you can. Take unnecessary work away from your clients. Make smart decisions for them easy and put the burden on yourself to prove that you can help.
A mistake people often do while writing corporate mail is they write emails too formally and fail to put enough energy into their writing. Even if you grab their attention, your energy needs to stay high. You’re not just trying to get them in the door. You’re trying to keep them there long enough to hear your message. Do you realize how many people stop partway through your email? The answer is usually “most”.
Eventually, people don’t know how much energy is needed to excite a client. That mean excludes everything that doesn’t help you get them reply. Keep your email extremely short so that it would be easier for them to find out the crucial point of your email.
Your subject line should be so specific, it could only be sent to one person. This will make sure your email gets opened. You should think about your relationships with clients as collaborations rather than just you providing a product or service to them.
If you want clients to do business with you, you need to show them how you will deliver value to them. A value proposition is a promise to deliver value to their experience. Using this term puts the emphasis on your client and their experience. It reminds them what they are getting out of the experience, which is why they are doing business with you in the first place.
You must stay scalable when developing long-term relationships with clients as their needs will change over time. That means, your offerings will need to change and evolve with them if you want to retain them as your clients. What your client cares about is their return on investment or ROI. What are they getting for their money? Using this term gives them specific answers and shows them that you are concerned with the value they receive from you.
“Let me know, how I can help” seems a professional way to send an email but don’t end a mail in such a way because it sounds like you are dumping work on them. Quit your open-ended emails and start prescribing a solution. At first, it might be felt wrong but this set the tone and makes the client think that his time is valuable and he is a professional, capable of making the right decisions. It also meant that you will be taking work away from your clients.
An Effective Mail would consist:
- Organized information – Make sure to organize your information before writing to the client, break your information into categories like planning, required time, publicity etc.
- Insert headings – Headings attracts readers attention. Begin each bullet point with a heading in bold, making the message easy to skim.
- Use bullet points – for each category you separate bullets, as they make content to look well organized. You can use sub-points but that depends upon the length of words.
- Use good grammar. Write simply and get straight to the point.
- Make your email easy to scan by using lists and by making key points bold.
- Don’t send your entire portfolio. Break out 1-2 pieces that are relevant to their project.
- Match the benefits of your past work to their current needs.