It’s quite obvious that the power and importance of Social Media Optimization (SMO) has increased by manifolds.
However, there is enough discussion among online marketers these days as to whether or not the emerging concept of social media optimization has almost replaced the conventional search engine optimization (SEO).
It’s a given thing that an online marketing mix is a continuously evolving process and social media is indeed on top of the marketers’ checklists.
In order to know about many current affairs and news, you don’t have to browse various news sites; all information keeps coming into your Twitter or via Facebook posts and LinkedIn before finalizing to a Google search on any topic.
This paradigm of online marketing via mass communication has not only changed drastically the way information is received but even the information type received.
You must have come across various news links on your Facebook timeline that have either made you click on them or search about it over the web and yes, it’s an amazingly fascinating process.
Suddenly, the focus of extracting varied information has shifted from news sites to social media websites as people are able to stay at one place and still dish out information related to various fields.
It would also be honest to point out that we have entered the communication era of sharing good quality and relevant content. SEO indicates that any information must be found with keywords’ help, links and sound SEO techniques while SMO banks on key audience personality traits.
Yes, these days, it’s not only all about how the content is found but even more crucially, it’s also about the audience that reads and shares it.
Ever since the inception of Facebook and Twitter, social media optimization has reached a new level in marketing prospects. Much specific content is now available on personalized pages which are more lucrative to audience that finds it uneasy to navigate a sea of information on Google.
However, there are some aspects to keep in mind when planning SMO for clients.
Social Media Optimization Planning
Strategy Must Be Simple
The trick is to keep the correct social media for the content and make good use of it. For an instance, strategic fan page creations will simply the right mix of audience. Gradually, the fan base would grow and your Facebook messenger’s quality will continue to be shared virally.
The goal here is not only visibility and exposure but also an in-depth analysis and understanding of your message that inspires an action course.
SEO Is Not Dead Yet, Don’t Ignore It Fully
SEO still has enough power left. People would continue to search online and keywords would continue to rule the roost when it comes to dishing out top websites against those on a search engine such as Google.
Learn to define SEO and SMO in your marketing campaign that you are developing as this will enhance your campaign’s Return On Investment (ROI) and competence.
Thus, you must plan your content, SMO and other plans as per the latest SEO techniques only to excel higher when compared to competitors.
Always Keep Your Audience Hooked To Social Media
Keep posting frequently and stay relevant as no audience will keep engaged in poor quality content being posted and flashed too much in the first place.
Yes, Linking Still Counts & Goes A Long Way
This is extremely important as you must direct only a niche and relevant content to your targeted audience. However, you must also listen to your clients carefully and know their needs (for marketing strategy) and ensure using SMO would surely return you the required/desired end results, especially for a greatly put online campaign.
Key Points From The Whole Article
|1.Social Media Optimization (SMO) has emerged as a superb platform to showcase products, promotions and connect with your customers and more.|
|2.SMO is fast becoming the new SEO.|
|3.However, one should not fully ignore the techniques of SEO.|
|4.Social Media Optimization (SMO) is a must for success of a website.|
|5.Rich Social Media Optimization = Greater Website Engagement & Reach/Growth|
Video: Is SEO Dead?
Social Media Optimization (SMO) is being called as the new Search Engine Optimization (SEO). Does that mean SEO is dead? Why not watch this informational video and right now!
Infographics: SEO Vs SMO