Have got small businesses and not yet upgraded to online mode and still thinking why your ‘once flourishing sale’ has gone down in recent times despite the shop renovation and other amenities?
While you may not accept this, but a major chunk of your sales’ figure has and is being eaten by your formidable online opponents who are also getting even your loyal customers’ ‘new found’ patronage!
Yes, this is happening even when your shop is closed but since online shopping website is live 24/7; this is making things even more difficult for you as you are unable to provide a 24 hour open window to customers to shop.
Thus, an online presence is a must nowadays and equally crucial to a small business when compared to other business aspects. But, just going online is not enough, getting online with a shabby website will also do more harm than good.
Let’s quickly provide you some inputs on how having a good website and that too in correct way could help your small businesses to go way ahead of your competitors and business game.
Small Businesses Should Go ‘Online’
A dynamic and updated website will be more than relevant to a visitor and should also provide an opportunity for customers to return back. What’s more, in order to make an online presence even more fulfilling, various aspects such as testimonials, news and specials are used.
And the best of all, probably, a regular content updating policy further makes your website even more search-engine responsive.
Professional Website Design
First impression lasts a life time and this applies to even a website. Yes, the more a professionally looking your website is, the more footfalls (customers), you are sure to win and lure to come over and over.
You must go for a balanced color scheme and you must not go overboard as many web designers go the wrong way in trying to be a bit different from others and suffer.
What’s more, having detailed pictured showcase of your products and services can easily announce to your customers as to what is on offer from your side to them.
And yes, the use of to-quality images used in the website also provides another advantage- your business is bound or more likely to be noticed on rich image laden websites such as Pinterest.
Customer Management Tools
Some websites come in-built with CRM capabilities to aid and manage one’s existing customers.
A customer contact list, custom enquiry forms, SMS alerts and email marketing alike tools would surely enhance your capacity to engage with customers even more.
Endless websites are mushrooming around daily and adding to an already bunch of countless other websites and making the web a highly crowded place.
As a result, you must take efforts to make your web presence visible to your end-users and the best way to do is to climb up the ladder of search engine results such as Google.
Thus, while you must opt for a web presence in the form of websites these days, you must choose aforesaid elements to be present in your website to give your small businesses an upper hand when it comes to sales, patronage, competition and search engine visibility.
Key Points From The Whole Article
|1. It’s time to launch a new website for small businesses|
|2. Be professional and make an honest first impression with a simple professional website|
|3. Use the CRM tool to manage existing customers|
|4. Make your website visible to customers, which improve its ranking on search engine results pages|
|5. Select a professional website design to make it unique|
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Video: Website Design Tips For Small Businesses
Are you a small time business owner looking to enjoy greater benefits of going online? Why not go through this video and know some great website design tips for small businesses right away!