A secure website is highly essential for a business to grow and remain competitive today. Whether your website is for business or not, most of your visitors would confidently provide their information to you only if your website is secured by an SSL (Secure Sockets Layer) certificate. The certificate is a standard security protocol, and it is used to establish encrypted links between servers and web browser. Encryption helps in maintaining the privacy of messages and information.
There are two validation levels that the SSL certificate has been determined under, and they are Extended Validation certificates (EV) and Domain Validated certificates (DV). The following points would clarify your question of how an SSL certificate secures your website and helps you build customer trust:
- It Secures Data Transmission: If your users submit data on your website, this data should be secure and out of the reach of hackers. The Secure Sockets Layer is designed to understand the sensitivity of your users’ information, and it encrypts all of the data during the transmission.
- Helps in Generating and Increasing Website Traffic: SEO (Search Engine Optimization) is one of the key factors that give you the traffic you aspire to have for your website. Search engines such as Google have algorithms that help them to decide the ranking of your website. If your website has a security certification, it would have a better ranking which means more website traffic.
- It Earns the Trust of Your Users: It is absolutely evident that your users would trust your business only if they find you to be a secure and trustworthy entity. The security certificate plays an essential part in making this happen. The certificate adds to the credibility of your website and eventually brings you better customer feedback.
The process in which the certificate works is rather simple. When a user pulls up your website beginning with ‘HTTPS’, the server sends a copy of the SSL certificate and public key of your website to the browser that is in use. Once the browser has checked the certificate root and other important details to confirm the authenticity of the copy, it creates and encrypts a symmetric session key and the server decrypts this key, which results in an acknowledgment from the server to start the encryption. All of this happens in a matter of seconds and it is how you can be sure that the data transmitted between the server and the browser is encrypted and secure.