Most Internet users are aware that their sensitive information is at risk every time they surf the web. Personal data theft and website hacking are increasing in the recent years. And yet although, personal data of the visitors and customers are at risk, still many of the business are not making their website security a priority.
Google plays an important role in website security. They released update to their popular chrome browser, which now warns users if the website is secured or not. This change was necessary to help users to protect their data and also, huge realization for businesses to get moving on making their website more secure. When visitors see that your website is not secured, they will be less likely to stay on your site or interact with you.
After the latest update of Google’s Chrome (version 62) in 2017, the Websites and WebPages which didn’t have basic security (SSL) were marked as “Not Secured”. SSL stands for “Secure Sockets Layer”.
What is SSL Certificate?
SSL is backbone of secured internet. It is a digital certificate that encrypts information sent to the server and authenticates the identity of a website. It provides privacy, critical security and data integrity for both website as well as your personal information.
Mostly SSL is used to secure transactions, logins, and data transfer but more recently in today’s world, it has become common for social media sites to have SSL certificates.
Benefits of SSL certificate –
- Secure Authentication
To ensure safety to its collected information, it is important for a website to add several layers of security. SSL certificate is one of these layers which encrypts the data and protects it from either being stolen or misused.
- Customer loyalty
Many businesses today are focusing on cyber security features which help them to gain their customers trust for their website. If your business’s website have SSL certificate, your customers will visit your website and this will result in increase traffic on your website.
- Boost Website Google ranking
Better search rankings are looked upon as benchmark of website’s online reputation. And, getting SSL certificate has a major and direct impact on this indicator.
- Increase revenue
SSL encryption acts as a visual indicator for the consumers to believe in the security of the website and share their information on it. Many businesses use this features to convert their visitors into customers, which helps them to increase their revenue.
SSL certificate has huge impact on business. According to HubSpot Research, 82% of consumer said that they would leave the site if it is not secured. In other words, if your business’s website is not secured, then 8 out of 10 chrome users said they will leave your site. If you want your customers to visit your website and make the information secured, and want your site to be trustworthy the first step you need to see is whether your website is currently has a SSL certificate.