Improving the search visibility of your website platform is sure to leave you with the benefit of increased visits ie traffic to your site and sales. But your website’s security is one of the biggest factors that can affect its visibility and conversions. Don’t trust us? Read on to know why it is crucial to have a secured website to beat the heat of competition.
The correlation of strong keyword ranking and secure website
If your site doesn’t run on an HTTPS protocol, then you’ll surely face fall in keyword rankings. The ranking algorithm of search engines lays a larger emphasis on user security. Even if your site has strong keyword stuffing, it would fail to achieve higher conversion rate if it lacks enough security. It is therefore important to have a secured website for higher ROI of your site.
Increase in Bounce Rates due to unsecured elements
With users becoming savvier, browsers are now turning assertive around warnings and blocking less secured elements and blocked content is likely to face increased bounce rates. Users exit the site either due to an intrusive warning or due to a low experience. Insecurity of your site will potentially affect its performance. For maintaining the current performance of your site, it is imperative to focus on building a secure site.
‘Not secure’ warning drops Online leads and sales
If your site features the right elements, users are likely to complete the desired action. An absence of barriers increases the leads or sales on that platform. On the other hand, a warning against the site’s security is sure to reduce the confidence of users in the website. Hence, a ‘not secure’ warning drops conversion rates, which eventually results in fewer leads or sales.
Some serious performance is important for HTTP/2
HTTP/2 offers some serious performance and speed benefits. This updated HTTPS protocol offers the benefit of improved speed and usability, which is crucial for high rank of the website. Note that popular browsers including Chrome support HTTPS sites over a non-secure connection only making HTTP/2 an essential set for high performance.
The Concluding Word
Making a website secure may seem a matter of simply updating or adding your SSL certificate, or changing some elements in your website’s code. But a website’s security is highly dependent on how it is built, and the integration/plugins that it is utilizing. It is advised, to get your site checked by a professional for identification and rectification of security issues.