Many individuals are unaware of the fact that their choice of a web hosting service and SEO (Search Engine Optimization) is interconnected eventually. The main objective of Search Engine Optimization is to increase the website visitors by ranking your website high in the results of several searches using suitable keywords in the content of your website.
Numerous internet users still do not know how a web hosting service could affect their website ranking.
Here are a few things that you should keep in mind while selecting a web hosting service, which could affect your SEO.
Web Hosting Could Affect SEO – Here’s How!
The speed at which your business website loads is one of the most important factors of your search engine rankings. For instance, the Google has constantly made updates to its algorithm that place emphasis on how rapidly a web page loads. The faster a web page loads the happier internet visitors are with a good web experience.
So, you should make sure that you choose a web hosting service provider, which has adequate resources to provide a fast website, containing a solid infrastructure and an efficient hardware in his data center. It does not matter how well you build your business website if your web host is below par.
Some websites are inaccessible or down frequently. If a search engine spider visits your website during such time, your website might be excluded from searches. The Google and the other search engines don’t like to send visitors to a website that is often not accessible.
To avoid aforementioned issues, do research to make sure that your web hosting service provider is keeping your website ‘live’ at all times. You could also use a service to monitor your website, which alerts you if it goes down.
The Google and other search engines show search results based on a geographical location of a visitor. For a local business, it is a better option to buy a web hosting service in your own country as a server location is one of the main search signals that the Google uses to figure out where your business is based.
A distant host server location might affect SEO by slowing down website speed as it takes a longer time to reach a host server, and the information takes more time to travel to your visitor’s computer or mobile.
Thus, you should select a web hosting service in a country where you want your website to rank higher in Google’s search engine results.
Hosting Resources & Software Updates
Web hosting resources and software applications use by your web hosting service provider should be latest and up-to-date with the market standard. A reliable web hosting service provider, such as BookMyIdentity offers quality and robust web hosting services and it always updates the latest versions of the software.
Negligence of software application updates could put your site down and henceforth affects the search engine rankings.
Choosing a right web hosting service provider might not ensure that your search engine rankings boost, but rather it means you could avoid serious consequences that are significant. So, you need to select a web host wisely and not simply base your decision on the cost and reviews.
Key Points From The Whole Article
|1. if your website loads slowly, it may affect the SEO rankings|
|2. If your website is marred by frequent downtimes, this may affect your SEO rankings|
|3. Server location is another vital factor in determination of your SEO rankings|
|4. Obsolete hosting resources & software updates can affect SEO ranks|
|5. Choosing a reliable web hosting service provider also helps in escalating your SEO ranks|
Products Recommended For You
BookMyIdentity offers various web hosting options for your business. Whatever is your business requirements, a web hosting package is here that would definitely suit you!